عربي
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Sami Fattah / Marketing strategy & business growth
More content. More ads. But what actually drives sales?
We find where things get stuck and build a clear plan:
what to do, why it matters, and how to measure it.
We feel confident in strongly recommending his services. His work spoke for itself. The passion Sami exerted to provide the highest quality results speaks volumes for his professionalism and commitment.
Excerpt from a recommendation dated 14 October 2019.
Pick a story to explore.
From photography and media production to marketing plans and content.
Before suggesting what you should post, I look at what is holding your business back.
They see your ad but never enquire? Ask for the price, then disappear? We examine where the journey stalls and what needs to change in your offer, your message or the way you reach them.
What makes you the right choice among competitors? We identify the value that matters to your customer and turn it into clear positioning and a message they understand—and a reason to choose you.
Plenty of ideas. Limited time and budget. I help you set priorities: what to start, what to postpone and how to tell whether the work is moving you closer to your goal.
FROM THE FIELD · RESTAURANTS
Original Clover screenshotsTwo restaurants I work with. More than $2 million in recorded net sales across the two collaboration periods shown below.
$2,193,974.37
Restaurant 01: March–September · Restaurant 02: June–September 2026
September 2026 vs December 2025
| Month | Net sales |
|---|---|
| March 2026 | $232,922.14 |
| April 2026 | $203,169.21 |
| May 2026 | $277,013.37 |
| June 2026 | $258,522.49 |
| July 2026 | $249,374.52 |
| August 2026 | $283,911.96 |
| September 2026 | $219,758.49 |
Monthly net sales moved from $95,207.48 to $219,758.49. These are different stages of a restaurant opened in 2025, with different seasons and month lengths (31 and 30 days). September was 22.6% below August.
July–September vs April–June 2026
| Month | Net sales |
|---|---|
| June 2026 | $116,976.61 |
| July 2026 | $118,967.79 |
| August 2026 | $119,029.56 |
| September 2026 | $114,328.23 |
Quarterly net sales moved from $336,211.50 to $352,325.58. The periods contain 91 and 92 days; calendar-day average growth was 3.7%. September was 3.9% below August.
Source: Clover; dollar values as displayed. Restaurant-wide net sales for the stated periods, not profit or revenue attributable solely to marketing. Restaurant names are withheld.
Your numbers tell a story.
Let’s find your next opportunity.
Before you commission another post, watch this.
A FILM BY SAMI FATTAH / 04:45Post more. Advertise more. Then what?
Start asking what it is all meant to achieve.
Silent preview. Play the full film in Arabic.
Looking for someone to post for you? That’s not this service.
A post on Sunday. A reel on Tuesday. Then what?
We start with the question that matters: what does your business actually need?
Enquiries without orders? Offers squeezing your margin? Content with no clear impact? We start with the question your business needs answered.
A business diagnosis with Sami, followed by a clear plan for your first 30 days. Know what to change, what comes first, and how to move forward.
We connect the parts of your business and focus the session on the most important sticking points, based on your situation and the information available.
Start with the questionnaire. Then choose an available day and time, and complete secure payment to confirm your session.
Choose an available time in the website calendar. After payment is confirmed, your invitation and meeting link arrive by email.
You or your team carry out the plan. Detailed market research, implementation and ongoing support are not included in this session.
FROM CONVERSATION TO ACTION
We identify your three priorities and turn them into a plan for the first 30 days: clear actions, defined responsibilities and a way to review progress.
Your actual plan is built around your business and arrives within two business days after the session.
Fictional example: a store receives enquiries that do not turn into orders.
Open each phase to explore the action, owner and progress measure.
An example of the deliverable, not a ready-made plan or a client result. You or your team implement and review the actions.
Experience built in the field.
From Sami Fattah’s desk · Toronto
I started in media. Through my experience with Al Arabiya, MBC, Sky News and ZDF, I learned a lesson that stayed with me: you have seconds to capture attention. But what happens after you get it? That is the business question.
In 2014, my wife Dina and I founded iMart in Jordan, then continued our journey in Canada. We worked with restaurants, brands and international organisations. I filmed, produced and built campaigns. I learned how ideas connect with customers, marketing with sales, and plans with execution.
Your feed can be full while your sales stand still.
My job is to help you understand why—and decide what needs to change.
FROM MY PERSONAL ARCHIVE
People. Behind the scenes. Decisions made in the field.
The experiences that shaped how I understand people and business.
A MOMENT AT WORK
Who needs to hear this? What do we want them to do? We put the questions in front of us, work through the ideas as a team, and decide what comes next.
Behind the scenes of one of three documentaries I made for the Iraqi Business Council, featuring Hamoudi Al-Harithi, Faisal Al-Yasiri and Ilham Al-Madfai, shown across the Arab world.
A meeting from the three-documentary project for the Iraqi Business Council, documenting a career in Iraqi cinema and television.
Preparing for the documentary on Ilham Al-Madfai, part of the three films I made for the Iraqi Business Council.
From the documentary interview with Ilham Al-Madfai: capturing an artistic career in sound and image for an Arab audience.
A moment from my interview with Nick Vujicic while working at MBC, part of my experience interviewing people whose stories reach audiences around the world.
Behind the scenes of media work with one of the best-known names in Iraqi football, a familiar and celebrated figure for sports fans.
From a World Health Day celebration with the World Health Organization, attended by HRH Princess Muna Al-Hussein.
From my behind-the-scenes media archive with HRH Princess Dina Mired.
From my time working at MBC and Al Arabiya, where footage becomes a story on screen.
Turn uncertainty into decisions
Know what we will do.
Why. And how we will review it.
Sales, prices, margins and where customers come from. We examine the available data and identify what is missing, grounding decisions in your business.
Know where to start looking for the problem.Who buys? What matters to them? What do competitors offer? We find your opportunity and define the value customers should see in your business.
Know your customer. Show your value.Set priorities, messages and channels. Define the actions, owners, timing and measures of progress. Give your team a clear route to follow.
Know what to do tomorrow—and why.Review the work against enquiries, orders and sales, using the available data. Decide what to keep testing and what to adjust, rather than repeating activity on autopilot.
Let what we learn guide the next decision.
For the owner thinking about their business every day
Let’s make sure this is right for you
We start with what you have: your business link, social accounts, examples of content and enquiries, and any sales or spending figures you can share. We identify what those tell us and what still needs measuring. Clearer information leads to more precise recommendations; assumptions are not treated as confirmed findings.
Yes, if you need a clearer direction for the work being done. We review the goal, message and priorities, and the plan becomes a reference you can discuss with your marketer or agency. Implementation and account management stay with you or your team.
This consulting work builds the direction your team follows: the customer, message, priorities and execution plan. If you only need a monthly package of posts, this is not the service offered here.
If you run an established business, pay for marketing and still have questions you cannot answer, we have something to discuss. I work with owners ready to share information, examine decisions and take action. My experience spans restaurants, products and services; the fit depends on your challenge.
The diagnosis includes 60 minutes with Sami, three key priorities, and a tailored 2–3-page action plan for your first 30 days, delivered within two business days after the session. It also includes one reply to your collected clarification questions. You or your team carry out the actions. Detailed market research, a broader roadmap and ongoing guidance are separately scoped and priced.
Start by completing the questionnaire. After you send your answers, you’ll see the session price in US dollars and can choose to pay securely through Stripe. Choose an available day and time in the website calendar, shown in your time zone. After payment is confirmed, your invitation and meeting link arrive by email. Use the same email for the questionnaire and payment. The questionnaire alone does not confirm payment or a session time. Check the final amount and currency at checkout; your bank may charge conversion fees.
Ready to find your starting point?